Viacom and ACCESS have joined forces to bring the former’s TV brands to in-vehicle entertainment systemTwine4Car in Germany.
Linear feeds of MTV, Comedy Central and Nickelodeon will be available in German for in-car infotainment systems being developed by German car manufacturers.
Nickelodeon content available through Twine4Car will include SpongeBob SquarePants and the Kids’ Choice Awards, while MTV shows include Yo! MTV Raps and Just Tattoo of Us.
ACCESS Europe CEO Dr Neale Foster said: “The automotive industry faces unprecedented opportunities and challenges. By bringing content and brands from Viacom to Twine4Car we are enabling car manufacturers to provide unique entertainment experiences that will deepen their relationships with car users.
“I’m excited to unite the media and automotive industries by working with Viacom International Media Networks GSA and look forward to this redefining the next generation of compelling in-car services for both drivers and passengers.”