Channel 4 has become the first public service broadcaster to launch dedicated FAST channels on Freely, the live and on demand streaming platform.
The three channels are 4Reality, 4Homes and 4Life, with each tapping into the “lean-back nature of live TV,” said the broadcaster.
All three are available exclusively on Freely at launch. The IPTV service is backed by the UK’s public service broadcasters, the BBC, ITV, Channel 4, and 5.
“We’re proud to lead the way among Britain’s broadcasters by enhancing Freely’s offering,” said Grace Boswood, director of technology and distribution, Channel 4. “The launch of our new streamed channels further accelerates our transformation into the streaming age as the world’s first public service streamer. It also continues our record of digital distribution firsts to benefit advertisers and viewers.”
Jonathan Thompson, CEO, Everyone TV, said: “We’re delighted to be bringing audiences even more high-quality streamed content, in partnership with Channel 4. Freely already offers more shows than any major streaming service in the UK, without the expensive monthly subscription, and for the first time will now offer exclusive channels with entertaining shows from across the Channel 4 portfolio.”
