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80 per cent of SVoD customers “feel they pay too much”

Muso reports rising "streaming fatigue"

A Muso survey has found that over 80 per cent of consumers feel they already pay too much for the likes of Netflix and Amazon Prime Video.

This sense of “streaming fatigue” precedes the launch of Disney+ and Apple TV+, with 64.2 per cent of respondents unwilling to pay for any more services this year.

The report also revealed that UK audiences made over 5.7 billion visits to piracy sites in 2018, 3.2 billion of which were specifically linked to unlicensed TV streaming.

Muso chief executive Andy Chatterley spoke of the challenge of expecting customers to pay close to £100 a month for access to content.

“So much of it is siloed off and exclusive across so many different paid-for platforms, that it’s difficult for consumers to subscribe to everything they want,” he said.