The Ineos 1:59 Challenge has been completed by Eliud Kipchoge in an event streamed live to a peak 779,000 viewers, and which has since amassed 4.9 million views and counting.
Kipchoge became the first person in history to run a sub-two-hour marathon on Saturday 12th October, crossing the finish line at 1:59:40.2.
The BBC and NBCUniversal were among the 49 broadcasters who aired the event live to over 200 territories across the world, with an estimated reach of over 500 million.
INEOS TEAM UK CMO/CCO Jo Grindley said: “The initial numbers coming from this weekend’s coverage are simply astounding and there is no sign that the coverage is slowing down.
“It will take a long time for the impact of this event to fully sink in but Kipchoge said in his post-event press conference that “sport can unify people, I wanted to sell the message to the world that no human is limited” and we are delighted that every piece of evidence points to the fact that Kipchoge has successfully achieved his goal.”