Freely has announced it is expanding into streaming devices.
Following last year’s launch onto new smart TVs, the BBC, ITV, 5 and Channel 4-backed platform intends to move into streaming devices later this year. Users will be able to ‘plug-in and stream’ live and on-demand TV all in one place, widening access to the service for UK households.
Freely owner Everyone TV has confirmed French entertainment technology company Netgem will be its first device partner, enabling it to run on televisions that do not have the platform built-in via a plug-in puck.
The announcement marks a “significant step forward” in Everyone TV’s plan to ensure free-to-view content remains accessible as streaming services continue to grow, said the company, and follows its integration deal with Roku Smart TVs alongside its line-up of partners including Hisense, Bush, Toshiba, Sharp, Panasonic, Philips, JVC, TCL, Panasonic, Amazon Fire TV and METZ.
Jonathan Thompson, CEO, Everyone TV, commented, “Freely was created to make free TV work for everyone. Expanding to ‘plug-in and stream’ devices is an important and natural next step to ensure even more homes can enjoy the full Freely experience without the need for a TV upgrade or paid subscription. In partnership with Netgem, we’re launching streaming devices to make it easier than ever for UK audiences to enjoy the nation’s favourite TV, for free, on the TV you already have.”
Sylvain Thevenot, MD of Netgem UK, added, “Netgem is delighted to introduce the first Freely streaming device to the market with Everyone TV. This innovation represents a game-changer for viewers who seek a streamlined TV and entertainment experience delivered over Wi-Fi. The integration of Freely with Netgem’s entertainment service positions this streaming puck as the optimal choice for all households and breathes a second life to all TV sets at an affordable price.”
