StudioCanal has deployed NAGRA’s NexGuard forensic watermarking technology to protect the international distribution of its content.
NexGuard watermarking has been deployed into StudioCanal’s distribution platform via the integration of NexGuard into transcoders.
The technology allows StudioCanal to embed a unique, imperceptible and robust watermark in each pre-release content asset before international distribution.
Jean-Pierre Boiget, head of distribution services at StudioCanal, said: “The addition of NexGuard watermarking gives us the peace of mind that our valuable content remains protected during its downstream distribution, by deterring anyone from leaking content as any potential leak can be traced back to its source.
“This enhanced content security also allows an increased time window for promotional and marketing activities by our international distributors, and ultimately contribute to the protection of our creative industry.”
NAGRA anti-piracy VP Jean-Philippe Plantevin added: “Any leak in pre-release and distribution workflows has substantial economic consequences – it is therefore paramount for content owners like StudioCanal to protect their assets when they are most valuable.
“Our watermarking technology is a powerful deterrent against any leak, with a proven track record of successful forensic investigations.”