Sony and Netflix have unveiled Netflix Calibrated Mode for Sony Bravia Master Series televisions.
The mode, available exclusively on the new Sony Bravia Master Series AF9 OLED and ZF9 LCD TVs, is specially designed to ensure picture quality preservation according to the filmmaker’s vision and intent.
Developed by Sony picture quality engineers in collaboration with Netflix colour scientists, Netflix Calibrated Mode delivers picture quality approaching that of a master monitor used for standard reference in motion picture production studios, ensuring cinematic fidelity for the viewing experience on Netflix.
With one menu setting, Netflix viewers can enjoy precise colours and accurate dynamic contrast.
“While recently watching Lost in Space, I was struck by the vivid landscapes: lush forests, shadowed snowfields, and other visual elements that pulled me more deeply into the Robinsons’ adventures,” said Scott Mirer, vice president, Device Partner Ecosystem at Netflix. “We can’t wait for our members around the world watching on Sony’s new Bravia Master Series TVs to get this fantastic experience and – for the very first time – to deliver studio quality picture mastering to the living room with Netflix Calibrated Mode.”
Sony will announce the availability date and pricing of the Master Series TVs in Europe at a later time.