LaLiga has presented some of its most recent technological developments at Mobile World Congress, including technology that predicts natural light conditions for matches, virtual reality, and a new virtual assistant.
The Spanish football league has implemented ‘Sunlight’ software, which predicts the natural light conditions for each match. The programme indicates the areas of sun and shade in the stadium, showing how the sun will affect the television image. To achieve this, LaLiga uses 3D reconstructions of stadiums.
LaLiga has been working with MediaPro on experimenting with Virtual Reality technology. Five 360-degree cameras allow fans to watch from their seat, just as they would if they were in the stadium. The league said it is now implementing this type of VR experience on a regular basis, for example in LaLiga Corners, an experiential space which is situated in four El Corte Ingles centres across Spain.
It is also teaming with Samsung’s artificial intelligence platform Bixby to create a new virtual assistant, which aims to offer fans voice and text on multiple devices to get all the information about the competition and the clubs, such as schedules, classification, results, stats and videos. LaLiga says its goal is to make its assistant available on all major chatbots and virtual wizards.