Kagan: Global pay-TV households are still growing
The number of households subscribing to pay-TV operators continues to grow despite a predicted drop in penetration
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The number of households subscribing to pay-TV operators continues to grow despite a predicted drop in penetration
By Michelle Abraham, senior research analyst, media & communications (Kagan), S&P Global Market Intelligence
Netflix, Amazon Prime Video, Sky, HBO and Viaplay are behind 89 per cent of the $6 billion attributed to SVoD consumer spending in 2018
Analysis by Kagan breaks down the multichannel economy's five-year future
Research by Parrot Analytics and Kagan finds the streaming service is on track to meet its strategic goal
Viewers relying entirely on aggregated OTT video choices will grow to 18 million