Big Data transformation and analysis will unlock the future of TV
The role of Big Data in the TV world is causing ripple effects around the industry, concludes GfK in its latest report, ‘Big Questions, Big Answers: Will harnessing smart data for audience analytics save the broadcast industry?’.
GfK wins Morocco tender for electronic TV audience measurement
GfK has won a tender with Morocco’s joint industry committee, CIAUMED, to deliver an electronic TV audience measurement (TAM) service in Morocco.
GfK invests in Genius Digital to meet pay TV needs
Following a further round of investment, GfK has become the majority shareholder in Genius Digital, which specialises in capturing, analysing and applying viewer data for the TV industry.