Media Consumption
DoubleVerify, Roku to continue exposing CTV ad fraud
The initiative follows the companies' success in neutralising SmokeScreen, a sophisticated ad fraud scheme that targeted connected TV (CTV) devices
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The initiative follows the companies' success in neutralising SmokeScreen, a sophisticated ad fraud scheme that targeted connected TV (CTV) devices
Follows DoubleVerify's acquisition of Finnish content classification platform Leiki at the end of 2018