Marketing measurement software and analytics company DoubleVerify has acquired Belgian video advertising technology company, Zentrick.
It follows DoubleVerify’s acquisition of Leiki, a contextual intelligence and content classification platform based in Helsinki, Finland, at the end of 2018.
Financial details of the all-cash transaction have not been revealed.
Zentrick middleware reduces video breakage by more than 50 per cent, by shortening load times and eliminating multiple forms of latency that can prevent a video ad from delivering.
“DV’s mission is to power the new standard of marketing performance, giving advertisers clarity and confidence in their digital investment,” said Wayne Gattinella, DoubleVerify CEO. “Eliminating ad breakage has a direct effect on the performance of online advertising that will resonate throughout the ecosystem.”
“The entire Zentrick team is thrilled to join forces with DoubleVerify – a rapidly expanding, global organisation with a best-in-class verification offering,” added Pieter Mees, Zentrick co-founder. “Integrating Zentrick’s digital video technology and expertise with DV’s industry-wide platform will accelerate our efforts to simplify and streamline ad performance.”