CFlight

Adtech

Measuring the impact of AVoD

TVBEurope meets Luca Vannini, head of campaign audiences at Barb, to find out how the company is adapting to the rise of advertising tiers...

Media Consumption

Sky, Channel 4 and ITV’s new advertising metric takes CFlight

New post-campaign online evaluation tool uses combined linear TV and broadcaster VoD (BVoD) data to show media buyers how popular their campaigns have been

Business

Sky adopts NBC’s advertising metric

CFlight will be adopted in the UK in the autumn