Adtech
Measuring the impact of AVoD
TVBEurope meets Luca Vannini, head of campaign audiences at Barb, to find out how the company is adapting to the rise of advertising tiers...
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TVBEurope meets Luca Vannini, head of campaign audiences at Barb, to find out how the company is adapting to the rise of advertising tiers...
New post-campaign online evaluation tool uses combined linear TV and broadcaster VoD (BVoD) data to show media buyers how popular their campaigns have been