London-based media group Great Point Media is collaborating with Fields Park, US-based Volume Global and Media Cymru, to build a new virtual production hub at Great Point Seren Studios in Cardiff.
The facility will also include a virtual production research and training academy with a focus on emergent and green technologies, said the company.
The new facility, dubbed Seren Virtual Productions, will offer a one-stop, end-to-end solution supporting all aspects of virtual (and physical) production – including a range of volume (LED wall) configurations.
Jim Reeve, Great Point Media’s co-founder and CEO said: “LED walls and virtual production workstreams are already beginning to reshape the business of making films and television programmes. We want to keep pace with that innovation to ensure that we can offer any production the facilities and systems required to meet their diverse and changing needs.”
Professor Sara Pepper OBE, deputy director of Media Cymru said: “The development of a world-class virtual production studio and training and research facility at Seren will have a profound impact on the media cluster in the Cardiff Capital Region and a ripple effect throughout Wales and the UK. It signals a clear ambition: to provide a high-end facility which will attract interest from content creators across the globe. We look forward to the potential for boundary-pushing research and development (R&D) activity in this new space in our city region.”
The entire Great Point Seren Studios complex is powered by green electricity, generated on-site by a dedicated wind turbine – with planned new studio buildings featuring “green rooves” as part of a plan to enhance and protect the habitats of the local flora and fauna.
Seren Virtual Productions is expected to welcome outside productions from autumn 2023.