SyncScreen has joined forces with Civolution to deliver what the companies claim to be the first ever play-along quiz app for CBBC’s Gory Games. SyncScreen has deployed its Automatic Content Recognition (ACR) technology, SyncNow, at the core of the company’s proprietary synchronisation engine, the SyncScreen Framework.
The app is the second SyncNow ACR-enabled play-along app for a CBBC show that is powered by the SyncScreen Framework API. Designed to be used with the Horrible Histories spin-off quiz show Gory Games, the app for iOS and Android devices lets children take on the studio contestants, test their knowledge of facts and win virtual prizes whilst watching the show.
“We wanted to create the optimal play-along experience for Gory Games, using all our editorial know-how and design insight to produce a fun, immersive and sympathetic two-screen TV experience for children,” said Marc Goodchild, creative director of SyncScreen. “We feel that we have achieved that. Crucially, from a creative and production process perspective, our SyncScreen Framework made the synchronisation functions easy to implement and we have used Civolution’s SyncNow watermarking solution as the underlying enabling tech for frame-accurate cue detection to maximum effect.”
Andy Nobbs, CMO, Civolution, added: “Synchronisation between multiple screens is becoming increasingly prevalent in mainstream TV programming. The launch of the Gory Games app is further proof that a well designed and produced two-screen experience can unlock deeper viewer engagement models.”