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Sweden’s SVT expands investment in Avid MediaCentral

Sveriges Television (SVT) has chosen Avid software subscription for TV news and programming production workflows

Avid has announced that Sveriges Television (SVT), Sweden’s largest television broadcaster, has expanded its investment in Avid technology to “further enhance its end-to-end media production workflows” with the MediaCentral subscription model.

“SVT produces more than 24,000 hours of programming including HD, 2K and 4K in a year across a very large and widely distributed production team,” explained Adde Granberg, CTO at SVT, explained. “Avid’s new subscription model allowed us to improve our MediaCentral foundation already in place with a host of capabilities, openness and scalability to better suit our elastic need for content management resources.”

SVT’s production operation runs across four main production centres in Stockholm, Gothenburg, Malmo and Umea, with 34 regional news facilities dotted throughout Sweden. According to Avid, “this includes five Avid MediaCentral | Production Management systems accessing 3.2 petabytes of Avid NEXIS shared storage with MediaCentral | Cloud UX, enabling teams to share files and projects across the entire network”. SVT’s production resources includes an enterprise subscription for more than 600 seats of Avid Media Composer editing software in addition to 20 Pro Tools systems for audio editing.

Avid CEO Jeff Rosica added, “Like SVT, many broadcasters are increasingly prioritising ease of collaboration and flexibility in the tools they use and MediaCentral excels in this regard, particularly with our new subscription model. As well as giving SVT access to a wider range of functionality, this approach simplifies the process of upgrading specific capabilities while enabling new operational cost efficiency.”

Granberg concluded, “The MediaCentral subscription model enables our teams to benefit from range of new tools, including Multisite, which provides seamless integration between our sites, more advanced search capabilities with phonetic search and other possible future AI-assisted workflows, along with enhanced Cloud UX web-based editing capabilities.”