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Denmark’s TV MIDTVEST extends Avid partnership

Jylland-based broadcaster has signed a multi-year agreement for Avid's Media Composer Enterprise and MediaCentral Platform including MediaCentral | Collaborate 

Avid has announced that Danish regional broadcaster TV MIDTVEST has extended its strategic relationship with the company by migrating onto Avid’s MediaCentral | Flex® subscription software.

The broadcaster has utilised Avid solutions for more than a decade, and this latest move will now give it access to the latest versions of Avid’s newsroom and media workflow management and video editing solutions, helping to future-proof its production operations, and optimise the reliability, scalability and flexibility of the its news production.

“We’re delighted that TV MIDTVEST has chosen to expand and deepen its relationship with Avid,” said Avid’s chief revenue officer, Tom Cordiner. “Now, their broadcast and digital content teams are assured access to Avid’s latest story-centric news workflow tools, providing greater flexibility and scalability to match their evolving media production needs. It just shows, whatever size your broadcast operation, Avid has a solution that can work for you.”

TV MIDTVEST head of production, Carsten Jensen, added, “We are pleased with our long-standing Avid relationship and are looking forward of taking advantage of Avid’s latest innovations for collaborative story-centric workflows, which will provide new and innovative tools for our broadcast and online needs.”