SVT (Sveriges Television AB), Sweden’s national public TV broadcaster, has employed AI technology from subtitling and ingest orchestration company Limecraft to enhance its digital content.
The broadcaster recently became the first in Europe to provide subtitles for 100 per cent of its on-demand news content.
As part of its digital-first strategy, SVT tasked Limecraft and Woody Tech with creating an easy-to-use and fast turnaround workflow for non-technical personnel. Limecraft provided a subtitling plugin that integrates with SVT’s production environment.
The new integration enables users to create AI-generated subtitles by pressing a single button within the production environment.
“SVT previously committed to providing subtitles or captions for 95% of our content but a great deal of our online content is short-form, and the subtitling process has always been very manual and time-consuming,” explained Olof Appelqvist, head of post production with SVT. “With our journalists taking increasing responsibility for subtitle creation, it became clear we needed to find a better way of meeting our responsibilities.”
The integration enables users to create AI-generated subtitles by pressing a single button within the production environment.
“This solution has enabled us to redeploy human resource into other areas of the business and it is saving us a significant amount of money – millions of Swedish Krona per year,” added Appelqvist.
“We’ve been delighted with the implementation, with the technical support and training received from Limecraft, and with the overall result. We’re also very happy to be an early adopter of this technology, forging a path that we’re sure other broadcasters will want to follow.”
