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Swansea City’s streaming platform goes live with Blackmagic Design

Blackmagic URSA Broadcast and Smart Videohub 12G 40x40 deployed at Liberty Stadium

Blackmagic Design is providing live workflows for Swansea City AFC’s new streaming platform, SwansTV Live.

The club has deployed four channels of Blackmagic URSA Broadcast around the Liberty Stadium and built a studio centred around a Smart Videohub 12G 40×40 router to gather all the live camera feeds via SDI, as well as the custom graphics and VT packages needed to produce the master programme mix.

An ATEM Television Studio HD then acts as a transmission switcher, selecting the source to stream before being fed into an AMG VoD server at 1080i50.

Swansea City AFC head of media and marketing Jonathan Wilsher said: “The URSA Broadcast’s extended video mode is the killer ingredient for us. Combined with good quality B4 lenses, the colour reproduction straight out of the URSA Broadcast means you have a really cost-effective system for live-to-air broadcast acquisition.

“We have exceeded all expectations in regard to subscriber numbers thanks to the solution we’ve implemented. Having this level of control over our content has allowed us to engage with our fans and sponsors on a whole new level.”

A similar partnership between Charlton Athletic and LiveU was implemented last year.