SailGP has deployed Grabyo’s Cloud video platform to deliver real-time highlights to social media.
The platform enabled SailGP to clip, edit and deliver social videos and highlights to Facebook and Twitter as the final race unfolded.
The digital team also shared videos explaining the technology of SailGP’s fleet, making the sport accessible for new fans.
“The final race day of SailGP’s brilliant first season is a perfect example of why sporting leagues need to ensure they can easily deliver content to fans worldwide in real time,” said Aaron Duckmanton, Grabyo head of marketing. “Sport is unpredictable, and nobody wants to miss a moment of the action – social platforms still represent the best platform for sports like SailGP to grow and educate audiences.”
“We’ve enjoyed a phenomenal first season, which was capped off by a thrilling last day of racing,” added Tim Godfrey, SailGP CMO. “It was vital to us to be able to share the drama and excitement of SailGP with people all over the world, and Grabyo enabled us to do so live, allowing fans to feel like they were there.”