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Panasonic, Zero Density announce virtual studio partnership

Combines Zero Density’s Reality Engine with the Panasonic 4K PTZ camera

Panasonic and Zero Density have announced a virtual studio production solution for small to mid-range TV stations and content providers.

The partners said that Zero Density’s Reality Engine combined with the Panasonic 4K PTZ camera (AW-UE150) delivers a cost-effective, high-quality virtual studio application.

Belgian station Notélé has implemented the combined solution. “Quality is our main ambition, which is why we are using this equipment,” said a spokesperson. “The bundled system is a good choice for a TV station like ours because the tracking system with the FreeD protocol is integrated into the camera, so it is a cost-effective solution, without the need for a separate tracking system.”

According to the companies, the AW-UE150 is the first PTZ on the market to provide Position Data Notification (PTZF). The adoption of the FreeD protocol makes the AW-UE150 compatible with virtual studio and augmented reality applications.

Using this feature, the AW-UE150 provides real-time positioning to the virtual Reality Engine from Zero Density. The camera is then “tracked” and the FreeD data is sent over serial or IP links.

Zero Density sales and marketing VP Ulaş Kaçmaz said: “As an expert in real-time virtual studio production solutions, Zero Density aims to break the mould of the industry with each release, product and partnership. Panasonic is a long-established authority in the media and entertainment arena.

“With the AW-UE150’s adaptation to Reality Engine a brave new world has opened up for small to medium-size TV stations, as well as for other big players, to leverage the latest virtual production technology.”