Ncam and disguise have formed a partnership on virtual studio technology.
The deal will see Ncam’s real-time camera tracking system unite with disguise xR, opening up a blend of LED technology, real-time rendering and point cloud tracking for high-end virtual productions.
The two companies are targeting live events and broadcast with the technology, which enables users to visualise live AR, MR and xR, real-time CGI environments, set extensions and CGI elements directly in-camera using Ncam’s real-time camera tracking system.
Ncam’s Reality technology can track in any environment, on any camera, with any lens or rig, it also allows productions to quickly swap out virtual sets during remote shoots, reducing both real estate requirements and the number of staff needed onsite.
“The Covid-19 pandemic has accelerated the transition to virtual graphics, leaving many companies wondering where to start,” said Nic Hatch, CEO of Ncam. “This partnership helps brands jump on a growing trend with trained experts and advanced tech, so they can set themselves up for a future that is only going to get more visual.”
“No matter what the project, our goal is to give our customers more flexibility as they plan their next adventure,” added Tom Rockhill, CCO at disguise. “Ncam’s ability to use natural markers and IR reflectors gives unique versatility, which means it can be used both indoors and outdoors, on an LED wall or for AR graphics in an open space. The possibilities are endless, and that’s exactly how we want our clients to feel.”