ITV has announced plans to become the first broadcaster in the UK to ensure all its shows reduce their carbon footprint.
Every programme produced by ITV Studios, ITV Sport and ITV News will have to demonstrate it has taken measures to reduce its environmental impact in order to meet BAFTA’s albert certification standards.
The broadcaster said ITV Regional News has become the first UK newsroom to achieve albert certification, making it Britain’s first sustainable regional news team.
ITV will also encourage every programme commissioned from independent production companies for broadcast on air on its suite of channels to meet the same standards.
The only exclusions to the commitment will be acquired programmes such as films or other shows bought from overseas and older repeats.
BAFTA awards albert certification to programmes that have demonstrated sustainable production techniques that reduce the carbon footprint of a production. Shows receive one, two or three stars depending on the extent of their efforts.