ITV is using DIMPACT, a web app that helps the digital media industry map and manage its carbon impacts, into its video-on-demand service.
DIMPACT, which is backed by some of the world’s most innovative media companies and researchers at the University of Bristol, enables users to understand their ‘downstream’ carbon impacts, right through to the end-user.
The broadcaster’s technology department trialled the app over a 12 moth period.
“The DIMPACT tool presents a really clear picture of how our shows get all the way to viewers, and maps out for us the carbon footprint of our content,” said Tim Davis, principle architect EA, ITV.
“Not only does it allow us to see hotspots and areas where we can make our services more sustainable right now, but it also allows us to model future states of these services so that we can evolve the way we deliver digital content whilst remaining on track to be Net Zero by 2030.
The companies working with DIMPACT include BT, Netflix, BBC, ITV, and Sky.