ITV has announced it is aiming to become a net zero carbon business by 2030, including across all produced and commissioned programmes.
The business will work alongside colleagues, suppliers, programme makers and the albert consortium to achieve net zero across its scope 1&2 emissions and business travel as well as programming.
It intends to require all programme makers to achieve albert certification therefore reducing the impact of their production, as well as take part in albert’s Creative Offsets programme that invests in certified tree planting projects that take out of the atmosphere the volume of carbon emitted as a result of the production, thereby reducing the carbon footprint to zero.
According to ITV, it will also reach its target by a reduction of 46 per cent in emissions from its buildings and energy use and a reduction of 28 per cent in business travel and supplier emissions.
Chris Kennedy, CFO, ITV, said, “I am proud of the efforts of the business so far, and committing to net zero by 2030 is one of the positive changes we will make to improve the environmental impact of not just ITV, but of the industry as a whole.”
Aaron Matthews, head of industry sustainability, albert BAFTA, added, “Culture change is hard work, but unlike changing machinery or infrastructure, it’s effects can snowball. This brilliant announcement from ITV leaves no doubt over ITV’s plans for creative climate leadership.”