Elemental Technologies has announced that a number of international broadcasters with multiscreen delivery rights for the 2012 Olympic Games will use its products to deliver live and on-demand coverage to internet-connected devices, writes Adrian Pennington. The unnamed client broadcasters are distributing over-the-top video to viewers in the UK, Canada, Japan, and more than a dozen countries in Latin America. Elemental has also been selected to create transnational video streams for multiscreen delivery to viewers worldwide. “We are truly honoured to be selected by such a broad group of customers for their multiscreen Olympic initiatives,” said Elemental’s Keith Wymbs, VP marketing. “They have entrusted us with their most vital live event of the past few years, and we will do everything possible to ensure success for all involved in this auspicious event.” “The London Olympics are expected to fuel broadcasters and service providers worldwide to add significant live multiscreen and time-shifted viewing capacity, with up to 24 live Olympic channels available to give audiences the content they want, whenever and wherever they are,” said ABI Research senior analyst Sam Rosen. “Broadcasters are preparing IP video for laptops, tablets and smartphones to support viewing of live events while at work, as well as augmenting their video-on-demand capabilities to provide audiences with control of which sports to watch at home. Many will experiment with new video distribution to customers including through Facebook, HTML5 websites optimised for multiple screens, dedicated iPad or Android apps, and apps for connected TV products.” www.abiresearch.com www.elementaltechnologies.com
