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DAZN announces global virtual production facility

First hub is due to open in Madrid, followed by Leeds

Sports streamer DAZN has announced the launch of a new virtual production facility aimed at enhancing global broadcast infrastructure and increasing the company’s global production output.

The new facility is being powered by NEP’s next-generation production platform and allows users to access live logging, editing, commentary and graphic design remotely from any location around the world.

The first hub will open in Madrid with 12 virtual production suites. It will enable DAZN to produce more localised content around its premium sports rights in Spain, including MotoGP, Premier League and Euroleague Basketball. DAZN’s broadcast centre in Leeds, which opened earlier this year, will be the next location to be connected to the virtual production environment. The technology will later be rolled out across additional DAZN offices.

Neil Colligan, chief operations officer, DAZN Group, added: “At DAZN, digital disruption is at the heart of everything we do. The ability to operate in an agile and scalable virtual environment means we can get our content localised and out to market across multiple regions much more quickly. It also enables us to tap into shared resources in whatever configuration is required to fulfil our programming needs.

“It can take up to nine months to launch a physical production facility in a new territory, but with this technology, we can get remote production offices up and running at a speed that can match our rapid pace of growth.”