BT Sport has agreed a multi-year extension to its relationship with Dynamic Ad Insertion (DAI) technology provider Yospace.
The announcement follows what BT Sport called a successful 12-month period, during which Yospace enabled advert placement in over 700 major sporting events for the broadcaster, including the Premier League, The Emirates FA Cup, UEFA Champions League, UEFA Europa League, Aviva Premiership Rugby, European Professional Club Rugby Champions and Challenge Cup.
Yospace’s platform allows advertising on BT’s live channels to be replaced when viewed on the multi-platform BT Sport service. Ad stitching is performed in a way that “replicates the seamlessness” of the original broadcast channel, while allowing full addressability, designed to ensure the relevance of the advertising to the user is enhanced.
Greg McCall, managing director TV, BT TSO, said: “Yospace have enabled us to seamlessly deliver unskippable and clickable ads within BT Sport live streams across our digital platforms and we are delighted to be extending our partnership.”
Yospace CEO Tim Sewell added: “BT Sport is a key player in sports broadcasting and it was clear early on just how important the user experience is to its success. This attitude reflects that of Yospace, a fact that BT Sport was quick to recognise.
“We are delighted that our platform’s robustness has been proved so convincingly across a regular programme of major events, and that BT Sport has committed to a long-term agreement. I’m looking forward to working with them across their impressive list of sports rights in the coming years.”