Brightcove has released OTT Flow, a turnkey OTT solution.
The technology, which was developed in partnership with Accedo, is designed to allow media companies and content owners to deploy live and on-demand video services across multiple platforms.
The companies claim that the solution allows users to take their content OTT in ‘weeks rather than months.’
“Brightcove OTT Flow dramatically changes the dynamics of launching new OTT services, making OTT accessible to nearly any content owner,” said Anil Jain, senior vice president at Brightcove.
“Combining Accedo’s multi-platform application expertise with our video platform and solutions capabilities, we are bringing to market a turnkey solution that eliminates technical barriers and simplifies the OTT cost structure for anyone seeking to take their content OTT.”
Brightcove Video Cloud is the backbone of the solution, which ingests and transcodes before Accedo’s AppGrid is implemented with the aim of reducing maintenance costs and enabling full management control from a central cloud-based dashboard.
“There is seemingly insatiable demand around the world for new video programming choices and the industry is rushing to meet that demand with new service launches,” said Ben Keen, chief analyst and vice president of consumer, media, telecoms and displays at IHS.
“IHS is actively tracking well over 2,000 different OTT video and multi-screen deployments in 70-plus countries.
“With new players entering the market on almost a weekly basis, the timing has never been better for solutions that accelerate these service introductions.”