Brainstorm Multimedia’s UK/Ireland distributor, Storm Broadcast, has supplied Brainstorm’s Aston 7 character generator to Sunset+Vine for use by the Meydan Racecourse complex in Dubai.
The supply deal covers the latest horse-racing season, which runs from November through to March 2012, culminating in the Dubai World Cup.
The $1billion Meydan Racecourse complex includes the world’s largest LED screen, measuring 112 metres long by 12 metres high. The Aston 7 system is being used to drive the screen with both English and Arabic text simultaneously, providing race-goers with up-to-date and live race information.
A second Aston 7 Edit system is being used to provide information in a digital signage application to other areas within the complex.
DC2 Media’s managing director, David Connaughton, who worked with Storm Broadcast to create the graphics package for Sunset+Vine, commented: “The Aston’s very intuitive interface is simple to use and easy to learn. This enabled us to train up someone with no previous graphics or TV production knowledge to operate the system competently within a very short timeframe.
“It’s also important to point out that the Aston’s ability to import vast amounts of external data, produce it in full 1920 x 1080i HD, and be effortlessly controlled by an external application, are significant benefits.”