Avid has added support for Adobe Photoshop and After Effects to MediaCentral, which will enable newsrooms and production teams to includes graphic designers in their workflows.
Adobe Photoshop and After Effects users can store and catalogue their photos, clips, graphical elements and other content for access on the open Avid MediaCentral platform.
“Until now, graphic designers have been kept at the periphery of news and post production teams. With support for Photoshop and After Effects, the MediaCentral panel opens the door to bring them right into the mix and make them part of the production workflow,” said Raúl Alba, director of solutions marketing, media and cloud, Avid.
“With continuous third-party integrations coming for the open MediaCentral platform, media enterprises will continue to widen their circle of collaboration and contribution with a lot less complexity to generate content faster, increasing production output and efficiency.”
In addition, Media Composer and Adobe Premier Pro editors can take advantage of MediaCentral’s capabilities to integrate within existing workflows, said Avid. This offers increased flexibility by opening workflows directly into the production environment, providing an unprecedented level of access and real-time collaborative power, added the company.
“Making the connection between Avid and Adobe users is an opportunity for significant productivity gains for media production teams, streamlining processes that can be frustratingly manual,” said Van Bedient, director, strategic business development, Adobe. “Our goal is to help increase collaboration and improve how graphic designers, editors and other content creators can browse, search, edit, share and distribute content more effortlessly and efficiently.”