MediaKind has launched the MediaKind Personalisation Suite with added capabilities that enable TV service providers and broadcasters to evolve, adapt and shift to new and dynamic workflows.
Debuting at IBC 2018 (booth #1.D61), the suite unlocks new monetisation potential, offering content distribution rights definition and enforcement together with the delivery of consistent, high quality and immersive media experiences through the MediaFirst platform.
The MediaKind Personalisation Suite includes the newly launched placement and content distribution rights (PRISMA) application, an advertising product that comes pre-integrated with MediaKind’ Dynamic Ad Insertion (DAI), encoding & packaging, storage and delivery capabilities. This product gives TV service providers and broadcasters access to real-time broadcast schedule ingest from the playout automation system, and the ability to frame-accurately identify different placement opportunities such as ad breaks and ad spots or any other program boundaries.
Frame accurate signaling allows multiple use cases downstream including blackout, dynamic ad insertion and program substitution. With greater control and accuracy over the delivery of ad content, the ground is prepared for downstream Server-Side Ad Insertion (SSAI) which in turn removes in particular any latency at the time of switching between original programming and replacing or inserting ad spots to ensure a true TV-like quality of experience for viewers, with reduced customer churn.
The MediaKind Personalisation Suite also offers protection of audience data and its value to TV service providers and broadcasters. The application prevents leakage of this data to the demand side and ensures it reaches its full value, by using a full abstraction layer between the operator’s cost per engagement (CPE) and the demand side. In partnerships with leading ad tech suppliers, MediaKind is embedding a full trading stack to support both Direct and Programmatic inventory sales methods.
