MAX Corporation (NYSE: IMAX), an industry leader in entertainment technology, will attend the International Broadcasting Convention (IBC) in Amsterdam to showcase its next-generation streaming technology, Stream Smart, as part of its expanding global technology platform strategy.
Vikram Arumilli, senior vice president and general manager of streaming and consumer technology at IMAX, and Abdul Rehman, chief product officer, IMAX, will take the stage for a live press conference on September 15th at 1:00 – 1 :45 PM CET at Room F004. The duo will discuss the continued evolution of streaming technologies and their applications as a value-adding addition to the direct-to-consumer streaming and broadcast industry. The Company will also host demonstrations of innovative streaming technology Stream Smart.
“We’re excited to showcase our Stream Smart technology at IBC and to highlight its unique value to the largest streaming and broadcast organizations worldwide,” said Arumilli. “This technology builds on our commitment to preserving and enhancing creative intent across all screens by ensuring the premium experience expected by studios and fans, at distribution costs required by CFO’s.
In 2022, IMAX acquired the two-time Emmy-winning streaming technology company SSIMWAVE to build on its IMAX 3.0 vision – to push the boundaries of storytelling and deliver premium entertainment experiences beyond the theatre and across any screen. The technology has improved the viewer experience of more than 170 million subscribers over billions of viewing minutes to date through relationships with top streaming media and consumer electronics companies including Disney, Paramount Global, Warner Bros., Philips, and Sony
Since the acquisition, the streaming technology capabilities for media and entertainment products have expanded, including technology like Stream Smart, an enterprise software purpose-built to deliver the clearest picture for less. This product was built through a combination of groundbreaking science, state of the art engineering, trusted studio relationships and rooted in a real world at-scale Emmy®-winning collaboration with Disney Streaming Services and SSIMWAVE. StreamSmar will be the centrepiece of the IMAX showcase at IBC.
