Aiming to improve the efficiency of rendering pipelines, Amazon Web Services, Inc. (AWS) has launched AWS Deadline Cloud, a fully managed service that helps customers set up, deploy, and scale rendering projects in minutes.
AWS says that the service is designed to empower customers to rapidly scale their pipelines for 3D graphics and visual effects, and incorporate industry innovations like generative AI-created content into their workflows. Animaj, Company 3, and SideFX are among the customers and partners who have used AWS Deadline Cloud within their rendering workflows.
“We are at a tipping point in the industry where demand for rendering quality VFX and the amount of content created using generative AI are outpacing customers’ on-premises render farm capacity,” said Antony Passemard, general manager of Creative Tools at AWS.
“AWS Deadline Cloud meets any customer’s rendering requirements by providing a scalable render farm without having to manage the underlying infrastructure. Creative teams can embrace the velocity of content pipelines and respond quickly to opportunities to accept more projects, while meeting tight deadlines and delivering high-quality content.”
Customers can build a cloud-based render farm—aggregated compute—that scales from zero to thousands of compute instances for peak demand, without needing to manage their own infrastructure. They can use built-in customisation tools and integrations with digital content creation (DCC) software such as Autodesk Arnold, Autodesk Maya, Foundry Nuke, and SideFX Houdini, to tailor their render pipelines for specific projects and directly render from preferred tools for use in design, modeling, animation, visual effects, and more.
AWS says Deadline Cloud also offers built-in budget-management capabilities to manage costs on a project-by-project basis, and with no upfront costs. Customers only pay when they are rendering.
