Banijay Entertainment, the company behind shows such as Peaky Blinders, Big Brother and Deal or No Deal, is working with base and Amazon Web Services (AWS) to create a cloud-first content ecosystem.
The company intends to use AWS’ services alongside base’s product offering to deliver a unified platform for its decentralised footprint.
Powered by advanced cloud and AI technologies, the project follows three simple steps – cloud migration, content hub creation and media workflow transformation – geared towards fostering creativity, transparency, security and protection for the organisation’s collective of first-class talent and IP, said Banijay.
Work is now underway to migrate Banijay’s 200,000+ hours of content to the cloud. A new content hub is being designed, built and implemented by base.
Once the all-new content hub is fully operational, Banijay said it intends to evolve its suite of AI plug-in tools via partnerships and licenses, to “drive a cutting-edge, multi-use service for its talent across the globe”.
Speaking about the company’s move to the cloud, Cédric Brignon, chief financial and transformation officer, Banijay Entertainment said: “In strategically investing in this project with base and AWS, we illustrate our continued commitment to early adoption. Marking the next step in our ambitious digital transformation journey, we are uniting our labels with one cutting-edge content solution to spearhead creative collaboration globally. In building this unique and protected offering, with the best providers in the market, we swiftly enhance our production and distribution prowess, bolstering our competitive market advantage and position as a world-leading content powerhouse.”
