Imagen has partnered with AI-powered story production platform Newsbridge on a new AI-powered platform that will drive the distribution of media to journalists and media organisations around the world.
The partnership integrates Imagen and Newsbridge’s platforms and enables automated and optimised content indexing as well as AI-driven metadata tagging to accelerate the workflow. The platform uses AI for facial recognition, which the companies say will enable users to search for content more efficiently.
Charles-Edouard Pezé, head of partnerships at Newsbridge, said, “This collaboration with Imagen allows us to showcase our tool’s versatility, how Newsbridge seamlessly generates value amidst the media flow and helps Imagen’s customers to access and share their content more quickly than ever before.
“Our AI-powered metadata tagging means that little to no manual intervention is needed to tag assets, saving both time and resources for the end users and allowing them to focus on tasks where human operators make an actual difference. We look forward to working with Imagen to bring these capabilities to other organisations.”
Owen Shackman, partnerships director, Imagen added, “We are very excited to be partnering with Newsbridge. This further demonstrates our commitment to working with market-leading, agile providers who add tremendous benefit to the content value journey for our clients. This is a great complement to the Imagen offering, allowing us to help content owners satisfy their audiences in a more cutting-edge and effective way, enabling them to unlock the added value of video and rich media.”
