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Iceland’s public broadcaster upgrades production capabilities with Avid

Avid | Stream IO will provide the broadcaster with a software-based solution for production ingest and playout of news, sports, live entertainment and other TV content

Icelandic state broadcaster RÚV has entered into a multi-year subscription agreement with Avid to upgrade its server platform to Avid | Stream IO.

Avid | Stream IO will provide the broadcaster with a software-based solution for production ingest and playout of news, sports, live entertainment and other TV content, said the technology vendor.

Explaining the decision to upgrade to Avid | Stream IO, RÚV chief technology officer Bragi Reynisson said: “We needed to replace legacy servers but also required the capabilities to ingest in higher resolution than HD, including 1080p50. 

 “As an addition to our existing Avid MediaCentral production environment, Avid | Stream IO will give us the flexibility to ingest and play out both standard HD resolutions and higher quality resolutions as AVC Intra, including 1080p50.  It integrates easily into our overall Avid production environment and supports our strategy to virtualise as much of our infrastructure as possible into our private cloud.” 

According to Avid, Avid | Stream IO’s flexible architecture will allow RÚV’s production teams to migrate from legacy workflows and on-premises deployment to cloud and IP workflows at their own pace. It will also allow them to increase efficiency by combining different ingest sources in a single configuration, said the company.