Frequency has announced its Studio tool suite has been selected by X Games.
Launching a new FAST channel to deliver both live events and archived content globally, the action sports brand is partnering with Frequency. Studio, the company’s multi-tenant, cloud-based distribution platform, aims to enable X Games, which is now owned by MSP Sport Capital, to provide round-the-clock content to its worldwide audience.
Blair Harrison, founder and CEO of Frequency, commented, “The X Games brand is very strong in the sports world, and we’re thrilled to be able to power its first action in FAST. Sports is a category that we believe will see exponential growth in streaming television, and X Games will be able to reach new audiences through this channel. Frequency’s expertise with live events, automation capabilities and commitment to aesthetically-pleasing viewer experiences will provide enormous value as X Games scales its distribution footprint with Studio.”
Scott Guglielmino, president and COO, X Games, added, “We’re excited for fans of the X Games and action sports to have 24/7 access to X Games content on our own branded channel. By partnering with Frequency and the powerful Studio tool set, we’re able to not only seamlessly bring our action sports content library to our audience, but also extend distribution of and access to our worldwide live events portfolio.”
X Games FAST channel will launch to coincide with its major live events in 2025.
