Following their debut during CES in January, the world’s first cognitive intelligence televisions will go on sale in Europe this month.
The BRAVIA XR MASTER Series A90J 4K HDR OLED televisions are powered by the Cognitive Processor XR, which Sony says is a new processing method designed to replicate the ways humans see and hear.
Cognitive Processor XR divides the screen into numerous zones and detects where the “focal point” is in the picture. The new processor can cross-analyse multiple elements at once, according to Sony, helping to adjust each element to its best final outcome.
Cognitive Processor XR can also analyse sound position in the signal so the sound matches with what’s on the screen, as well as upconverting any sound to 3D surround sound.
Deliveries of the new televisions are expected to begin by the end of March.