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Sony announces ‘world’s first’ Cognitive Intelligence televisions

Sony’s cognitive intelligence TVs are designed to duplicate how humans see and hear.

Ahead of CES 2021, Sony Electronics has announced what it is calling the world’s first cognitive intelligence televisions, the BRAVIA XR series.

BRAVIA XR TVs are powered by the Cognitive Processor XR, which Sony says is a new processing method designed to replicate the ways humans see and hear.

Cognitive Processor XR divides the screen into numerous zones and detects where the “focal point” is in the picture. The new processor can cross-analyse multiple elements at once, according to Sony, helping to adjust each element to its best final outcome.

Cognitive Processor XR can also analyse sound position in the signal so the sound matches with what’s on the screen, as well as upconverting any sound to 3D surround sound.

The models that are part of the BRAVIA XR TV line include MASTER Series Z9J 8K LED, MASTER Series A90J and A80J OLED, and X95J and K90J 4K LED.

“Sony’s intent is to constantly innovate in the TV technology to offer the most immersive viewing experience possible’, said Masaomi Ando, head of Sony Europe’s TV business unit. “The new BRAVIA XR TVs convey reality better than ever, thanks to the processing power of the world’s first cognitive processor, which goes beyond conventional AI.”

Key features for the BRAVIA XR lineup include BRAVIA CORE, pre-loaded on all models and featuring Pure Stream technology, near lossless UHD BD equivalent quality with streaming up to 80 Mbps. Other features include HDMI 2.1 compatibility; sound-from-picture reality; hands-free voice function; smart speaker compatibility; Netflix Calibrated Mode and IMAX Enhanced Mode; and the introduction of Google TV to Sony TV models.