Samsung Electronics and Rakuten TV have extended their partnership to bring the AVoD platform to a further nine European markets.
The deal also includes the launch of over 20 own and third-party channels on the Samsung TV Plus service. It will see Rakuten TV roll out 166 new channels during April and May.
Rakuten TV will provide its full channel line-up for TV Plus as it expands its service into new territories, debuting in Denmark, Finland and Norway today. Belgium, Luxembourg, Portugal and Ireland will follow in May.
Rakuten TV has also debuted seven premium channels via TV Plus in Sweden and the Netherlands today.
The service is already available to Samsung TV owners in the UK, Spain, Germany, France, Italy, Austria and Switzerland.
According to the two partners, the launch will broaden opportunities for advertisers by extending reach to audiences across Europe. Samsung TV Plus sits alongside Rakuten Advertising’s integrated portfolio, enabling advertisers to reach a potential audience of more than 27 million viewers across Europe.