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Netflix shifts stance on ad-supported platform

"Never say never," said Netflix CFO Spencer Neumann

Having always said Netflix would not move towards an advertising-funded option, the company’s CFO has declined to rule it out in the future.

Netflix co-CEO Reed Hastings has previously rejected the idea of the streaming service launching an AVoD option, stating: “We’ve got a much simpler business model, which is just focused on streaming and customer pleasure.

“We want to be the safe respite where you can explore, get stimulated, have fun, enjoy, relax — and have none of the controversy around exploiting users with advertising.”

However, speaking at the Morgan Stanley Technology, Media & Telecom Conference on Tuesday, the company’s CFO Spencer Neumann told the audience: “Never say never”, reports Reuters.

“It’s not something that’s in our plan right now,” he added. “We think we have a great model, a subscription business that scales globally really well.

“It’s hard for us to ignore that others are doing it, but for now it doesn’t make sense for us.”

Last week Disney announced it will launch an AVoD-option of its streaming service, which is set to launch in the US later this year and internationally in 2023.