Spanish broadcaster GOL has joined forces with LaLiga and Mediapro to broadcast the first live LaLiga match on TikTok in Spain.
The game between Real Sociedad and Real Betis was broadcast for free in 9:16 video on Friday evening.
Mediapro employed a 4K outside broadcast truck as well as 30 members of staff who worked exclusively on the TikTok broadcast, including specialised graphics and customised broadcast for the 9:16 format.
Ignacio Arrola, marketing director of Mediapro said, “This initiative with TikTok and LaLiga reinforces Mediapro’s commitment to the creation of content adapted to the new digital ecosystem, offering Spanish football fans innovative experiences and new ways of participating and interacting”.
Alfredo Bermejo, director of digital strategy at LaLiga, added: “This is another step for LaLiga in the quest to build new audiences and bring football to viewers everywhere. This agreement with TikTok confirms the efforts of both LaLiga and Mediapro in recent seasons to continue creating value and innovating in match broadcasts.”
