Sony and Reuters have joined forces on what they believe is a world-first near-live newsroom workflow to preserve content authenticity, combining C2PA (Coalition for Content Provenance and Authenticity) and TAMS (Time-Addressable Media Store).
The two companies have developed an end-to-end workflow that preserves content authenticity from capture through to distribution.
Sony’s PXW-Z300 camcorder ensures that C2PA information is captured and recorded as video is shot and preserved during near-live file transfer. The data is then passed to a TAMS store built to specification V8.2, which defines how to handle fragmented MP4 segments while preserving the embedded C2PA information, said the company.
Reuters retrieves the near-live file segments together with their C2PA data from TAMS for editing and packaging in compatible platfo
According to the two partners, the workflow establishes a trusted chain of authenticity across editing, packaging and distribution.
Joe Delshadian, director of content distribution at Reuters, said: “Open standards like C2PA are essential, but they only work if the information survives the journey from camera to client. Watermarking gives us a way to recover that provenance even if metadata is stripped along the way. Together with Sony and our editing partners at Hive, we’re demonstrating a genuinely end-to-end chain of authenticity and giving our clients real confidence that what they’re seeing is authentic Reuters content.”
