European news broadcaster Euronews has signed a deal with University Politehnica of Bucharest (UPB) to launch in Romania.
The new channel will be a branded affiliate of Euronews, built on current channel UPB Sigma TV, and will be available in English.
Euronews said it intends to recruit over 100 members of staff locally.
Michael Peters, Euronews CEO, said: “We are very proud of the agreement we have reached with UPB. We have found a trusted partner for an ambitious project. Romania has a very competitive media market with several existing news channels. But we believe that Euronews Romania will deliver a unique offer which is missing today in the national media landscape.
“Unapologetically impartial, rooted in our European DNA, Euronews has always offered a distinct perspective on news. As Euronews has always done, Euronews Romania will, with objectivity, balance, and accuracy, provide a strong European perspective on news.”
A launch date for Euronews Romania has not been announced.
