What can people attending the Broadcast AV Summit expect to learn?
As curator and chair of the Broadcast AV Summit at ISE 2026, I have the privilege of shaping a programme that reflects a profound shift underway across media, technology and business. We are no longer simply talking about the convergence of broadcast and AV. That convergence has happened. What follows is the emergence of three powerful and fast-growing economies: Creator, Streaming and Experience, all enabled by technologies that were once the exclusive preserve of traditional television broadcasters.
Early convergence focused on adapting broadcast tools for non-broadcast use. Today, those same tools underpin entirely new economic models.
The creator economy empowers individuals and organisations to produce and distribute content directly to their audiences, bypassing traditional gatekeepers. The streaming economy enables brands and corporates to own their distribution channels, control their narratives and build long-term audience relationships. Meanwhile, the experience economy elevates video and audio from a communication tool into a defining part of how people feel about a place, a brand or an idea, whether in museums, corporate spaces, live events or immersive installations.
These economies all rely on access to broadcast-grade production, distribution and workflow technologies. What was once complex, expensive and specialist is now accessible, scalable and increasingly cloud-based. The Summit exists to explain why this is happening, how it is being enabled, and what it means for organisations that want to engage audiences directly, at scale, and with impact.
What do you think will be the biggest themes of the Summit in 2026?
Artificial intelligence is the most visible theme running through the 2026 programme, but importantly it has moved beyond hype. Over the past 12 months, AI has shifted from promise to practice. Vendors are now delivering tangible tools that save time, reduce cost and unlock new revenue opportunities across content creation, localisation, versioning, distribution and asset management.
Alongside AI, content creation and distribution remain constant focal points. As the volume of video content explodes, competition for attention intensifies. For corporates and brands, authenticity and relevance matter—but speed is increasingly decisive. The ability to create content once, version it automatically for multiple markets and formats, and distribute it globally in a fraction of the time previously required is becoming a true competitive advantage.
The Summit reflects this reality, focusing on technologies and workflows that dramatically accelerate production and delivery without compromising quality.
Is there a particular panel/keynote that attendees should absolutely not miss?
The Broadcast AV Summit brings together voices from across the ecosystem, from established broadcast giants to platform leaders shaping the future of media.
The day opens with a keynote from David Ross of Ross Video, a company synonymous with broadcast excellence and increasingly influential in the corporate and brand market. Adobe’s Samantha Bacon will explore how AI can be applied practically to creative workflows, while Heidi Shakespeare of Memnon will address the untapped commercial value hidden within existing content archives.
AI’s structure and governance are tackled through a dedicated session on taxonomy with Maria Ingold, alongside strategic market insight from IABM’s Chris Evans. The Summit concludes with a closing keynote from YouTube’s Callum Hewitt, fittingly representing what is arguably the world’s largest broadcaster today. Together, these sessions form a coherent narrative rather than a collection of standalone talks, and each is unmissable in its own right.
What do you think traditional broadcasters can learn from other industries such as entertainment/education etc?
Traditional broadcasters continue to set the benchmark for excellence in storytelling, technology and distribution, and the wider Broadcast AV market has much to learn from that legacy. Yet the exchange of ideas increasingly flows both ways.
Broadcasters have long balanced the principles of informing, educating and entertaining. As funding models evolve and audience behaviours fragment, there is a renewed opportunity to revisit those principles using Broadcast AV technologies to deliver education and information in more engaging, immersive and accessible ways. With established audiences and trusted channels already in place, broadcasters are uniquely positioned to apply Broadcast AV techniques used by corporates and brands to deepen engagement and extend their relevance.
This year’s Broadcast AV Summit is being presented with IABM. Why was it important to bring them on board?
Partnering with IABM for the Broadcast AV Summit was a natural decision. IABM brings global perspective, market intelligence and credibility across both broadcast and emerging media sectors. Their involvement ensures the Summit is grounded not just in technology, but in real commercial and strategic insight, helping attendees understand not only what is possible, but what is sustainable and scalable.
What else can you tell us about the event?
Ultimately, the Broadcast AV Summit at ISE 2026 is about clarity in a rapidly evolving market. Attendees will leave with a deeper understanding of where video creation, streaming and experiences are heading, which technologies truly matter, and how organisations can position themselves to succeed as their own broadcasters in this new era of the Broadcast AV economy.
ISE Show 2026 takes place at Fira de Barcelona Gran Via from 3-6 February.
