BT Group is integrating Edgio’s content delivery network (CDN) into its Multicast-Assisted Unicast Delivery (MAUD) technology solution.
The companies said they intend to trial delivery of EE TV content on some set-top-boxes in the live network, in the coming months.
MAUD uses ‘multicast’ to combine single streams into a shared one, directing it to those who want to watch the event, making live streaming over the internet more efficient.
According to BT, the technology enhances viewer experiences by providing a more reliable, quality-focused, and sustainable delivery of live streaming.
MAUD-enabled CDNs also offer an environmentally sustainable solution for content providers. Using up to 50 per cent less bandwidth during peak events, MAUD technology reduces energy consumption through the use of fewer caches, said BT. For content providers, integration with the MAUD-enabled CDN requires no changes to their end player apps.
Speaking about the partnership with Edgio, Howard Watson, chief security and networks officer at BT Group said: “BT Group’s goal is to develop an efficient live streaming solution that addresses the needs of players within the content delivery path. Partnering with Edgio, we’re pioneering an effective content delivery system that seamlessly integrates with CDNs, making it accessible for external content providers.”
