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BritBox partners with C More on Nordics launch

Will take the streamer's international presence to eight countries

BritBox is set to launch in Sweden, Finland, Denmark and Norway after agreeing a distribution deal with local pay-TV provider C More.

From early 2022, C More customers will have access to all of BritBox’s programming in English, with local and English-language subtitles available in each country.

Once the streaming service has rolled out across all four territories, it will be available in a total of eight countries worldwide.

“BritBox International has built a fast-growing subscriber base in North America, Australia, UK, and South Africa who are passionate and loyal British television viewers,” said Reemah Sakaan, chief executive of BritBox International.

“We are delighted to be working with C More and this advancement into the Nordics marks our next step in global expansion, underlining our confidence in the ever-growing popularity of British programming and the distinctiveness of BritBox.”

Anna Chrona, head of commercial at C More, added: “British drama has been loved and appreciated in the Nordics for generations, and it is therefore a huge privilege to give our viewers this unique access to the great collection on BritBox.

“Through the partnership with BritBox we secure a substantial volume of content, including classic crime favourites and exclusive premieres of new BritBox originals for our customers to explore.”