The number of pay-TV subscribers will continue to drop in Western Europe over the next five years, falling to 100 million by 2027 according to new figures from Digital TV Research.
That figure would equate to a 7 million drop in pay-TV subscribers from 2021 to 2027.
The analysts predict Germany will lose 2 million subs, with the UK down by 1.4 million and France nearly 1 million.
Simon Murray, principal analyst at Digital TV Research, said: “Pay-TV revenues will decline by $5 billion – 18 per cent – between 2021 and 2027 to $22 billion.
“The pay-TV subscriber count will drop by 7 per cent, so revenues will fall faster – revealing lower TV ARPUs and less emphasis on TV from the operators. IPTV will overtake satellite TV in 2026 to become the most lucrative platform.”