A new report from Caretta Research suggests that traditional broadcast and pay-TV companies will see their revenues lose $42 billion in revenue, while streaming is expected to grow by $93 billion (41 per cent) by the end of the decade.
According to the company, TV set ownership in Europe is declining, with the number of households with broadband access expected to surpass those with a TV set by 2030. This will help drive the move from a traditional TV set to Wi-Fi-connected smartphones and tablets.
“Broadcast and streaming are both huge opportunities in the next five years and successful strategies need to address both audiences. Recent content-sharing and cross-promotion deals between ITV and Disney, and TF1 and Netflix, show how broadcasters and streamers are starting to think outside their own apps to achieve this. These deals also put further pressure on pay-TV operators’ role as content aggregators,” said Dan Simmons, research director at Caretta Research.
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“For technology vendors the opportunity has moved past streaming enablement. To thrive, they must provide efficient solutions that help media companies manage the operational, technical and contractual complexity arising from distributing content across an increasingly wide array of partners, platforms and deals to maximise audiences.”
The full report is available to download via the Caretta Portal.
